Company News, Financial News

Symrise Invests In Indie Fragrance Brand

PHLUR receives $6 million in financing as part of series.

PHLUR, the Austin-based startup that has conquered the challenge of selling fragrance online, revealed the first closing of its Series A, targeting a total of $6 million in financing. The round is being led by Symrise, a global supplier of fragrances and flavorings, and is the company’s first-ever investment in a fragrance brand. The final closing of this round will bring PHLUR’s funding to date to a total of $12 million. Launched in 2016, PHLUR has reinvented how to discover and experience f...

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